Summary: Trying to market products to a specific demographic can be challenging. Even when using SEO tools, it’s difficult to get a feel for what particular locations are searching for.

With a VPN, you can actually trick servers into thinking you’re in a different location, and see what your customers see. VPNs block your IP address and give you access to servers all over the world, so you can get into your customers shoes and market accordingly.

To get into your customers’ heads, use ExpressVPN to adjust your location settings.

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How Does My IP Address Hold Me Back?

If you’re trying to get a feel for content trends and keyword data, it’s really helpful to be able to see what your customers see when they use a search engine.

When you access any website, your IP address tells them your rough geographic location, and presents your results accordingly on search engines. Typically this means seeing the most geographically relevant content first.

So if you’re doing some internet marketing and SEO research, you start to run into a problem. If you’re working on say, the east coast, but need to market towards customers the southwestern United States, where do you begin?

How do you market to customers that are literally seeing entirely different results than you are, simply because of their location?

The easiest way to see what they see is to use a VPN.

What is a VPN?

VPNs are virtual private networks, and essentially are a service that provides its users with privacy and access to blocked content. However, a little know aspect of these programs is how they can also help you market your business.

VPNs block your real IP address, and give you access to servers located all over the world. So basically, you can see the same content someone in a different country or state would see, just by choosing a server in that location.

When you sign up for a VPN, you get access to software and apps. You can use the VPN on just about any device, and the process is almost always automatic.

Just choose your desired server location, and click ‘connect’. From there, your data is fully encrypted and your IP address is blocked, protecting your privacy and any sensitive information you may be transmitting.

You then get access to any content available in the server location you’ve selected, and to servers, you appear to actually be in that location.

You’ll see advertisements geared toward the area and your search results will reflect the relevancy of your location, giving you an inside look at what that market sees.

Top 3 VPNs for SEO

There are plenty of VPNs out there that will be an excellent tool in your marketing arsenal, but some of them are more trouble than they’re worth.

Here are a few of the biggest ones on the web, and how their services compare.

#1 Choice: ExpressVPN – 9/10 – Best customer service, easiest VPN to use

One thing I’m big on is how easy a VPN is to use. Truth be told, I’ve used a lot of VPNs, but I’m no tech expert. Having a simple interface is incredibly important to me, and I hate it when setup is complicated and technical.

That’s one big reason I love ExpressVPN. This one is great for beginners that aren’t familiar with VPN software, and everything is fully automatic. There are no settings to mess with; the software does it all for you.

If you do need a little help getting started, their customer support never leaves you high and dry. You can reach them any time with their live chat feature, and they always respond to e-mails in record time.

ExpressVPN also comes with a 30-day, money-back guarantee, so if you’re not sure about how much of an asset a VPN will be, you have some time to really commit to the expense.

ExpressVPN comes with unlimited bandwidth and two connections per account, so you can actually use it on both a home and mobile device and take your work on the road with you.

Their software and apps are available for most systems, including Windows, Mac, Android, Linux and iOS. This VPN is always fast and reliable too, so it never slows down your connection.

Plus, with military-grade encryption, ExpressVPN will actually keep your data secure while showing you content from another part of the world; it’s the total package.

Get ExpressVPN now.

#2: IPVanish – 8/10 – User-friendly, but no instant support

IPVanish is another really good VPN that’s worth checking out if you need a tool to get some perspective on your market. They have a large network of servers that will give you a fast, reliable connection from anywhere in the world.

Like ExpressVPN, this software is simple and straightforward, so you should have no trouble at all getting it figure out. The only thing to keep in mind is that help isn’t instantaneous with IPVanish.

Their customer service is 24/7, but unlike ExpressVPN, you don’t have any way to get in touch with them right away, and will have to wait for them to respond to an e-mail. Generally this takes a few hours with IPVanish.

Also, keep in mind that though this VPN is compatible with Windows, Mac, Android, and Linux, it won’t work with iOS. If you use a mobile Apple device to conduct business, you’ll need to stick with ExpressVPN.

However, IPVanish has a fast, reliable connection, and even a two week guarantee, so it’s another option worth checking out for SEO research.

You can check out IPVanish here.

#3: HideMyAss– 6/10 – Slow connection and customer support

I’ve never really been a fan of HideMyAss, but if one thing ever sealed the deal, it was my experiences with their customer service.

This is one company that definitely gave me the impression they just had better things to do than answer my questions. They always had me on hold for upwards of half an hour, and they took DAYS to respond to my emails.

It’s not even as if HideMyAss’s software is that simple and easy to use. There are a lot of settings to get lost in with this one, and it can be a bit intimidating for beginners.

What’s really frustrating though is how slow their connections are. With HideMyAss, I can never do anything more than just basic browsing. Streaming and downloading are next to impossible.

Like ExpressVPN, HideMyAss works with just about every operating system, but I just can’t stand their customer service. For the money you’ll spend here, you can get way better service with ExpressVPN.

You can find HideMyAss here.

Conclusion: Use ExpressVPN for Fast, Unlimited Access

I’ve gotta say, I’ve used VPNs for a lot of things, but it’s only just recently occurred to me how useful they are for SEO and marketing purposes, and the applications are brilliant.

With this tool, you can zero in on your customer base, and get a feel for what they really see when they use a search engine. You’ll get a better feel for how they shop and what they do.

Of course, make sure you choose a VPN with the best services, such as ExpressVPN:

• two connections per account – so you can work on the go with it as well
• a large network of servers – make sure there are locations within your target areas
• great customer service – because nobody likes to be ignored

Aside from this, the technical specifications should be more than suited to your needs, no matter which one you get. Just check out some reviews to make sure you get one that’s fast and user-friendly.

For a new level of marketing genius, tap into what your customers are searching for with ExpressVPN.